To have a successful Internet business, you only need three things:
1. Product
2. Copywriting
3. Traffic
It really is that simple. If you have these three things … competently done, you will have a business, a successful internet profitable. Let’s talk about competence in each of these three areas and how you can quickly master each.
Product
You need a product that people want. Do not fall in love with a product just because you think it’s cool. I’ll go into details in a future article, but I see two things to determine whether the desired product is enough for me to sell it:
1. Are there any people looking for products that (I use the Overture tool)
2. Are your fellow marketers are willing to pay large sums of money for the traffic for the search term for people who buy (I also use Overture).
I multiply the two numbers. If the result is higher than the results for the products “air weapon”, I am willing to get into that market. Why “air rifle”? That’s just the first product in my favor. Can a product that is lower than the score of “air gun” can be profitable? I’m sure they could, but there is enough market that score higher than “air weapon”, I do not want to risk it.
BTW, do not get too fixated on the product. This is the most important of the three items. Copywriting and traffic are far more important to your business. Do not spend two years developing a product. Already there are thousands of products available on the Internet that you can market and get a percentage as an affiliate. Choosing a product you should take no more than half an hour, instead of two years. You can run the numbers for 6-10 product ideas in less than half an hour and make your decision. Then began to concentrate on what really matters … the …
Copywriting
Now you need to describe your product. You will do this in many ways. You will create a sales page on the website that will explain the product and try to sell it. You will write a small text ad to run on PPC search engines. You will write the same one and two description lines to get into the affiliate network. You will write an article and resource box for articles. You can even write a signature line for use on forums.
The point is that copywriting is what the message about your product. It was just a few words. You can sometimes use pictures and videos, but generally the words that actually make the sale. Do not forget that you are in the business of words.
How do you decide what words to use? You have three choices if you are a beginner:
1. Hire high-priced copywriter. Generally you will want to pay $ 5,000 – $ 10,000 per sales page for a decent copywriter. Drop me a note if you want referrals. I know two of the best.
2. Use copywriting software that value words. I recommend Glyphius where you can read more about the Glyphius.com. It scores your ad copy a large database of candidate advertisements are profitable. You can only make a few copies and click the score. Then change it and click the score again. Select the text of the highest score after you have worked with it for a while. You will have a copy of the pros will envy and more importantly … copy that will convert that traffic into customers.
3. Failed for a long time as you learn. Do not laugh. Most Internet marketers choose this path. If you persisent enough, you’ll learn what works and what does not.
Traffic
Once you have a copy that sells, you need to get people to see it. We call that “traffic” on the internet.
There are dozens of ways to get traffic on the Internet. Let me focus on two ways that I recommend for beginners because they are both free (well; there is a small one time fee to get started, but you do not pay for every visitor like some other source).
1. Search Engine Optimization – get free traffic from search engines with a high ranking for search terms that relate to your product.
2. Article Submission – gain recognition and a link to your site by writing and submitting articles.
Let’s talk first about Search Engine Optimization. First of all, DO NOT waste weeks and months of your life listening to lemmings in SEO forums. In my experience, they are just the blind leading the blind. There are three factors for search engine optimization you should focus on:
a) your domain and URLs
b) On page optimization
c) links to your site
For the former, I suggest you choose your domain and URL structure using Nemeas. You can read about it in Nemeas.com. It is very easy to use and also based on statistical analysis of the leading search engines. You only score of the candidate domains and URLs and select one of the highest scores.
I do not recommend anything on page optimization unless you create a free content site to feed traffic to your sales page. Instead, optimize your sales page to sell the Glyphius and do not worry about the factors that search engines in the yard.
To get inbound links to your site, I recommend an article submission. I recommend that you use Artemis Pro. You can read more about this in ArtemisPro.com. It gives you a boost on top of the other articles are available upon delivery due to submit an article that is unique to each publisher. That could increase the amount of 1875% increase in effectiveness given the same amount of time invested.
At the end of each article, you must have a resource box with links back to the site with your sales page. That the resource box should be optimized with Glyphius.
That’s it. Running a business, a successful profitable internet is really just that simple. These are just choosing the right product, choosing the right words for your copywriting and choose the best way to get traffic to your sales page.
Please visit my blog often in www.JamesBrausch.com for learning more about Internet marketing simplicity. I will post regular lessons there. Each entry on my blog is categorized into three topic areas: Products, Copywriting and Traffic. Just choose one of the topics to find out more information about the field of running a successful Internet business.